The Bachelor of Business Administration (B.B.A.) program is based on the concept that a general education involving an exposure to the liberal arts and sciences is essential for a career in management and for the complete development of an individual. The management portion of the B.B.A. program emphasizes two main objectives for its students: first, on graduation, to prepare for meaningful responsibility immediately and second, to build a foundation for a career in management. The career opportunities developed from the business program are excellent. An increasing number of business firms and government agencies visit the school for recruiting purposes. The addition of the co-op option has increased the number and variety of recruiters at Laurier.