Business Administration - Marketing is a three-year Ontario College Advanced Diploma program (laptop required). Through a curriculum that builds on the Business - Marketing program, students acquire and practice skills in a number of specialized marketing disciplines, including sports, entertainment and event marketing; market research; customer relationship management; global marketing; sales management; new media marketing; and web design. A unique feature of the program is Fanshawe's collaborative relationship with Google, which allows students to gain experience in search engine marketing (SEM) and search engine optimization (SEO) by running live campaigns for real clients using Google Adwords and Google Analytics. The program prepares students to pursue Google designations which are in high demand but not widely available. Applied learning is further enhanced through projects requiring students to help solve real problems for community organizations that target business, consumer, international, and not-for-profit markets. Graduates of the program will have superior analytical, decision-making, and communication skills and the ability to succeed in a variety of functional areas, including SEM, sales, market research, advertising and promotion, event planning, direct marketing, database marketing, promotions management, brand management, and media sales.