Marketing - Business

Program description

As the link between an organization and its customer base, marketers require creative and practical decision-making skills and clear and persuasive communication skills. This program will help you develop your business skills for a variety of job opportunities in a number of different sectors. It will also offer a balance between the marketing-specific subjects and general business subjects required for success. Marketing-related studies include:

  • Marketing research
  • Integrated marketing communications
  • Marketing to consumers and the business marketplace environment
  • Sales

You will develop a strong understanding of current business and marketing theories and practices with hands-on experience gained through the execution of marketing research projects; discussions about current marketing cases; and partnerships with local businesses including developing marketing recommendations to help them achieve their business objectives. After completing one year of business study, students may choose to graduate with a certificate in Business Fundamentals.

Course website

Related job profiles

Durham College

School of Business, IT and Management (BITM)


Two years

Credential awarded

Ontario College Diploma

Program contact
    Emma Cronin Telephone: 905-721-2000 Ext. 4097 Email:

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